And their customers can receive SMS texts to let them know when things have occurred that might be of interest to them (e.g. an Estate Agent might have just published a new property - the website can automatically notify customers who have requested information on certain types of matches).

The website can receive SMS texts and process them like any other query - perhaps sending a reply with the information requested or updating some of the databases with information from the received text.

Many people have "Call Me Now" buttons on their websites for their customers. An SMS text is sent immediately to the designated sales person or owner and an immediate follow-up call can be made to the customer.