Internet Marketing
Internet marketing is the practice of using all facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing.
Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos , photographs or other pictures, location maps, and similar items. In periodicals it can appear on the same page with, or a page adjacent to, general editorial content; as opposed to classified advertising , which generally appears in a distinct section and was traditionally text-only in a limited selection of typefaces (although the latter distinction is no longer sharp). Billboards are one example of a very common display ad.
Interactive Advertising the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment. Interactive advertising can utilise media such as the Internet , interactive television , mobile devices ( WAP and SMS ), as well as kiosk-based terminals.
Interactive Advertising
Interactive advertising affords the marketer the ability to engage the consumer in a direct and personal way, enabling a sophisticated and dimensional dialogue, which can affect a potential customer's buying decisions particularly in an e-commerce environment.
Perhaps one of the most effective implementations of interactive advertising is so-called Viral marketing . This technique uses images, texts, web links, Flash animations, audio/video clips etc., passed from user to user chain letter -style, via email.
E-mail marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
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Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
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Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
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Adding advertisements in e-mails sent by other companies to their customers.
Web analytics
Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.
Data collected almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
Many different vendors provide web analytics software and services.
Content courtesy of Wikipedia |
